The National Finals Rodeo, organized by the Professional Rodeo Cowboys Association, is the premier championship rodeo event in the United States. Wrangler Jeans is the main sponsor for the 10-day event, commonly just called the National Finals or NFR, which is also sometimes referred to as the World Series of Rodeo and the Super Bowl of Rodeo. The NFR is held each year in the first full week of December, at the Thomas & Mack Center on the campus of the University of Nevada, Las Vegas in Paradise, Nevada.
The NFR is the final rodeo event of the PRCA season. World championship titles are awarded to the individuals who earn the most money in his or her event. Events such as: Bareback riding, Steer wrestling, Team roping, Headers, Heelers, Saddle bronc riding, Tie-down roping – formerly known as calf roping, Barrel racing, and Bull riding.
The Professional Bull Riders, Inc. was created in 1992 when a group of 20 bull riders broke away from the traditional rodeo scene seeking mainstream attention for the sport of professional bull riding. They felt that, as the most popular event at a rodeo, bull riding deserved to be in the limelight and could easily stand alone.
More than 1,200 bull riders from the U.S., Australia, Brazil, Canada, and Mexico hold PBR memberships. They compete in more than 300 bull riding events per year on either the elite tour, which is the Built Ford Tough Series, the Touring Pro Division, or the PBR International circuits. The ultimate goal for PBR athletes each year is to qualify for the prestigious PBR World Finals in Las Vegas where the coveted title of PBR World Champion is decided.
The combination of raw sport and quality entertainment has propelled the PBR to strong growth in live attendance as well. In 1995, 310,000 fans attended PBR events across the nation. Today the PBR attracts over 1.5 million live event attendees each year with its multi-tiered event structure. Impressive audience numbers indicate that the PBR is making an indelible impression on mainstream America.